Spearheaded the FEAR-NONE Gear Clothing brand that disrupted an entire mature market. Innovating Marketing & Brand Strategy, Brand Identity, Creative & Design, Digital Marketing, Social Media  & SEM, Website Building & Online Trading. Creating Market Disrupting original CONTENT, 360° Ad Campaigns, PR & COMMS, brand storytelling, and multichannel Marketing. Led the creation of  700+ new original Fashion products and their launch and marketing.

RESULT:

Added record $60 M in Brand Equity.

Increased Sales 152%, targeted awareness 800%, preference levels by 300%, cart adds by 38%, ROAS by 30%, reduced cart abandonment by 24%.

Increased CLV repeat sales 55% & SM sales 35%. Added 150K+ NEW Social Media Followers at minimal cost.

A Few Accomplishments

Leading UK & Global brand, marketing and digital projects for famed brand & marketing consultancy SXTC Global-DYADICA. My team has worked on 100's of brands in the UK & Globally and clients have included M&S, Virgin, Intel, Fashion Week, Transonics UK, British Airways, AT& T, ASPIRATION Hair London, American Airlines, Hard Rock Café, Planet Hollywood, Coca-Cola, Motorola, 7-UP, Budweiser, Barclays, Heineken, Burger King, Purina, Nestle, Kraft, Panasonic, Enterprise Rent A Car, Microsoft, Snapple, Lipton, Panasonic, Suzuki, Volvo, Unilever, and HP to name a few.

RESULT:

Spearheaded Brand, Marketing, Creative & Design (Strategy & Applications) BOTH Offline & Digital including complete Brand Creation: Brand Strategy, Identity creation, 1000's of Market Disrupting Brand Assets, 360 degree Campaigns, Logos, Brochures, websites, etc. Created record sales & Brand Equity Add up to 40% for clients.

Digital & SEM Generating increases of 40%+ sales, CLV, awareness, and preference.  

Led  ARCADIA/TOPSHOP North America's Marketing, Ad Campaigns, Digital, PR, COMMS and Content and Consumer Insight applications.  Led KOL & Influencer Campaigns on Social Media & via Partnerships.  

●  Innovated Identity, 360 Marketing messaging/campaigns, SEM, & content creating a category leader in the USA/Canada with record ROI, ROA, CLV.

RESULT:

Generated record BAM & Digital Sales by 27% YoY for North American mature markets.  Led a 3 person team, agencies, stakeholders  and P&L.

Group Country (UK, USA, Canada, UAE)  Marketing Director for PRADA Italy that generated Record Sales, Preference, and Brand Equity. Spearheaded Brand and Marketing Innovation & Strategy, Ad Campaigns, Brand Experiences, and Content (Traditional & Digital). Led regional, country and global Brand & Marketing strategy, Brand Design and Creative, 360 Integrated Offline & Digital Omnichannel Marketing including: Ad Campaigns, Content, COMMS, SEM (PPC, SEO), Social Media(Pages, Stores, Campaigns) and Influencers and KOL's. Led Brand evolution, brand warfare, and PRADA Italy Brand Storytelling across cultures. 

RESULT:

Managed a Team of 4 senior managers (75  staff), internal functions & stakeholders, external agencies, P&L and 8-figure budgets that Generated 12%+ Increase in Sales, with record Brand and Company Equity, targeted awareness, and preference levels in mature markets. And record Brand Power.

Spearheaded updating Marketing, Brand & Digital for the UK's largest FTSE listed Technology and Computer Components company.

Reporting to the CEO, led all Identity creation, Brand and Marketing strategy, Online (SEM, eCommerce Trading, Social, SEO, Campaigns) & Content. Led all integration of UK Print, PR, & TV Ad Campaigns.

RESULT:

Added £100 million in brand equity and Increased website and in store purchases by 45%, CLV 55%, ROAS by 30%,.

Innovated and improved TOPSHOP UK's digital core brand omnichannel (SEM, SEO, Social, Content & COMMS) marketing and digital strategy  for North America. Generated Integrated SEM and & social media campaigns, generating 2 billion impressions/month and a  20% ROA increase.

RESULT:

Generated 33% Awareness, 22% sales growth, a  20% increase in Cart Size, +30% CLV, and 22% in Consumer Preference in declining markets.

Led the Brand and Marketing  function of 2 London (Mayfair) lifestyle beauty and FMCG brands. Spearheaded all Brand & Marketing Strategy, Identity build, Ad Campaigns & Communications, Content, Digital (SEM, website building, Online Shop/eCommerce trading), PR, and brand asset creation including Branded Environments.

RESULT:

Increased website and in-store purchases by 40%, CLV by 40%, and ROAS by 45%.

● Expanded from one to multiple locations for both brands with international stores across the UK, in the USA, Australia, and India.

Senior Global Brand Manager for leading global fashion brand Ted Baker. Innovated Global Offline & Digital brand & marketing strategies & projects (SEM, SEO, Social, Digital PR, Content, COMMS) ●Led all Brand and Marketing Strategy, Identity, 360 Campaign Creation,  COMMS, Content, Storytelling, Brand Design, Creative & Style, Positioning, Website Building & Design,  and Brand/Product Launches.

SEM (PPC, DISPLAY, SEO, Social) and eCommerce, online trading, onsite and offsite promotions, website design & style, UX, IA, CX, CJX, digital profile creation, optimisation, and social media for the entire UK.●Led a staff of 5 functional specialists, external agencies, P&L and diverse stakeholders (budget 7 figures)

RESULT:

Created sales increases in declining markets up to 30%, ROAS of 33+%, Preference Levels over 60% across multiple KPI's in the UK, USA and globally.

Brought in to lead Rebranding & Marketing and advise on Brand, Marketing and Digital to the CEO of a UK NEXTGEN eCommerce Platform for B2B business-- a proprietary platform that powers many of the UK’s top B2B brands including market leaders.

RESULT:

Increased sales by 24% and category awareness by 120% with Brand Equity increases by multiples.

Developed Brand and Marketing Strategy and  Managed Brand-Driven Operational CRM and Policy for the UK's eFinancial Careers and its CEO.  

RESULT:

The brand sold for $90 million USD 1 year after the project to US DICE Corporation.  

Developed and Advised on Brand Identity, Brand and Marketing Strategy, Brand Communications and Ad Campaigns and Created the MBA in Marketing for BPP Law School UK(London).  

RESULT:

The project opened new Brand & Marketing doors for the BPP CMO, and the  brand sold for  £120 million directly after the project.  

Led the team that re-branded both LENOVO Computers and Motorola- worldwide. Spearheaded brand strategy, identity creation, brand asset generation and brand warfare planning with global implementation advisement.

RESULT:

Both brands achieved top category placement, had record global brand equity build and brand power acceleration across worldwide markets  over multiple parameters.

B2C    Consumer Products     Services    Luxury    B2B     Retail     Technology     Lifestyle     Startups     SME     Fortune 500

Led the concept and development of the Budweiser Gold brand project. Including consumer segment and discovery research, brand identity creation and positioning, creative and design, complex brand architecture strategy, campaigns and COMMS, geographic launch and roll out planning

RESULT:

The project became the protype for Bud Select the USA's 2nd best-selling beer selling over $3 Billion USD per year..

Senior Team Executive for the Brand and marketing advisement to The UAE  nations-- esp. Dubai.  Developed and Advised on Nation branding, Brand Identity, Brand storytelling, Positioning, Complex Brand and Marketing Strategy, Brand Communications and Ad Campaigns locally,  regionally,  and worldwide.  

RESULT:

The project set the framework and strategy for nation brand history and pedigree creation, increased preference levels and key differentiation across multiple aspects from Tourism to Business Investment to Economic Trading to Global Political Stature to Foreign Relations.